Local SEO helps companies promote local opportunities and consumers with their goods and services. Search engines rely on signals such as local content, social profile pages, connections, and citations to collect information for local search to provide the most important local results to the user. Your company may be missing out on a large amount of traffic without local SEO. For small businesses, local search is powerful. Four out of five consumers use search to find local information, which means you could miss out on 80 percent of your potential customers if your company is not optimised for local search. As the approach is more applicable to your local customer base, optimising your local SEO means more website traffic, leads, and conversions. Local SEO is relevant for smaller companies that operate at a regional level, as opposed to a national one. Local SEO prioritises appearing in a particular position on SERPs (Search Engine Results Page) and in a particular area, such as that of the area or areas you service.
Create a Google My Business Account
Many companies build a Google company listing (officially known as a Business Profile) in an attempt to get more exposure on Google. If you are one such business owner, what you might not know is that creating a Business Profile does not give you management over it, and if you want your Business Profile to work for you as an efficient SEO and lead generation tool, you need some management and editing capabilities.
So, how do you handle your Google Company Profile? The response is that you must also separately create a free Google My Business account for that profile, in addition to creating a free Business Profile. The listing will then show up in the local Google Search results including Google Maps. Your customers can leave a review of your business on your Google My Business, handing over a star rating between 1 to
Encourage Reviews from Happy Customers
Create a process for asking for reviews, this could be in the form of a follow up email. Thanks to your client for choosing you and tell your client that you appreciate all the reviews and engage in all reviews. Tell your client why feedback is important and include a link to your listing. If customers don’t have to search for your listing and can just click on the link, you are more likely to receive a review. Who you choose to ask for a review is important as well so make sure you invite satisfied customers.
Optimise your Website for Voice Search
Teenagers are savvy voice search users, but it’s been discovered that mobile personal assistants, such as Siri on iPhone, are used by individuals in all age groups. As a small idea, voice search may have begun, but it is now one of the most relevant subjects in the search industry. The simplicity of voice-searching is second to none, and people can’t get enough of it.
Optimization for voice search is vital to your SEO performance with the rise in the usage of digital assistants. Another step in the direction of enhancing the user experience with semantics is voice technology. It is important that we build content that is tailored for it with the almost quantum increase in voice search that is expected. Otherwise, any organic momentum would be hard for us to achieve.
Create Relevant Local Content for your Community
This is simple. You can create a page weekly or monthly with upcoming events in the area, make it helpful to keep traffic to the page continuous and to encourage users to keep coming back or to share the page on their social media profiles. Share the link to your own social media platforms will also help to encourage clicks and traffic to the page on your website. It’s best to picka a niche for your blog such as “Things To Do For Families” or “Indoor Activities for a Rainy Day”. The key social channel for achieving your marketing and PR goals should be your blog. Whatever your priorities are, to induce the desired action, make sure you have a simple conversion route or funnel in place. If selling more tickets is your target, make sure you have links to your registration page in your blog sidebar and at the end of each post. Ask your readers to share your posts and offer sharing functionality if your goal is to generate buzz.
Optimize Your Website to be Mobile Friendly
There are many tools on the internet that help you check for website for it’s mobile friendliness. Many individuals today use their smartphones as their primary device. There are 3 billion mobile users, and 1.3 billion are owners of computers. You’re missing out if your website isn’t designed for mobile devices. If your website isn’t mobile-friendly, Google would not rate your site highly. If your customers have a poor mobile experience, your website most probably won’t be returned. For example, you do not want your users to have to pinch and zoom to read something or especially during the sign up process. Responsive architecture ensures that no matter how large a device is, the site can fill the screen and display data in a simple way, from a phone to a watch to a tablet to a desktop.
Target Local Keywords
Again, there are tools to use that help you find the most searched keywords for your local area. Using phrases such as “Best Restaurant in Greenwood” and “Best recommended…” work great for local SEA as that is usually what the user is going to type in to Google or use voice search. And such search terms are relatively easy to incorporate into your pages content. However, it’s best to keep in mind that with regular updates and improvements to the Google algorithm, conventional techniques such as keyword analysis and targeting, optimization of page labelling, and updates to on-page content may not have the effect they used to have. This includes concentrating on a website’s overall experience, optimising content for both users and search engines, creating the best way for inbound links, and much more.
Use Online Business Directories to your benefit
It can be a task figuring out how to do local SEO. It’s no surprise that companies that have a strong online presence are the ones that seem to be doing so well these days, with more people flocking to the Internet for answers, tips, and ideas. Undoubtedly, building or modifying your company profile on a directory site would improve brand awareness. Make sure that as much data as possible is used. The effect is incomplete or incorrect data when business owners do not take the time to update or build a local listing profile for their business. It is appropriate to accurately list hours of service and phone number. The more business directories you add your business to, the more search results can reveal your brand more frequently. Think of each local listing profile for your company as an additional website. An approximate 50 percent of mobile queries have local intent, which means you are substantially enhancing your online mobile presence if your company appears in a local listing such as YellowPages, or Google My Business. The best thing about adding your company to local business directories online is that most of them are free. It does not cost you a dime to add your company to Google My Business, Bing Places, Yelp, Facebook, YellowPages and other local business listing sites, and the setup is very easy.